BRAND ISSUES

Sport for everyone, everywhere in France

Promoting access to sport for all and fighting against physical inactivity through a program labeled major national cause. The initiative features a 4,000 m² mobile space that travels across regions, offering unique experiences: 8 different sports activities, inspiring encounters, and the participation of 7 athletes from the Intersport collective.

OUR MISSION

People at the heart of a national sports event

Build a team of itinerant sports coaches and hostesses to provide support in all 12 cities over 12 weeks, including all associated logistics. Impact, partner of the event, launched the recruitment process in less than 8 weeks, with over 175 specialized coaches.

IMPACT STRATEGY

A dedicated BU for a field experience mastered from A to Z

An ultra-personalized digital recruitment process. The creation of a dedicated BU: a recruitment manager, a logistics team, an account manager and a law firm specializing in family and sports law. Ongoing training and monitoring of teams with regular management rituals. Data collection and use of NPS to measure satisfaction and adjust the system, with the creation of specific CRM tools.