Sectors
PEM/GEM
SOLUTION / BUSINESS
Customer Experience & Event
COUNTRY
France
Nespresso Barista, a premium tasting experience
BRAND ISSUES
Promoting the Nespresso universe
Develop brand desirability. Increase coffee customer acquisition and machine sales.
OUR MISSION
Engaging shopper concept
Create an event activation that promotes the brand among retailers. Create a differentiating experience by developing an experiential space concept for shoppers.
IMPACT STRATEGY
Barista show & tasting
Recruitment of 2 expert baristas to create a coffee art show. Design and manufacture of a premium space reflecting the brand's CSR values. Development of a shopper experience concept involving olfactory discovery and tasting of premium coffee.
With Nespresso, Impact designed an immersive, premium in-store event activation, combining barista demonstrations, olfactory discovery and tasting of exceptional coffees. A powerful sensory experience, in line with the brand's CSR values, that engaged shoppers while supporting new customer acquisition and machine sales. An elegant and effective operation, in the image of Nespresso.
Resultsof the device
+160
recipes developed and tasted
9
event days
+440
shoppers visiting the stand
+80
machines sold
