Sectors
Retail
SOLUTION / BUSINESS
Customer Experience & Event
COUNTRY
France
Mado, a successful partnership with Cojean
BRAND ISSUES
Promoting the brand
Develop Mado's reputation and sales through an exclusive partnership with Cojean, an eco-responsible fast-food company in Paris.
OUR MISSION
Creating an encounter with the brand
To be present at the inauguration of the partnership to introduce the Mado brand and products in Paris. Encourage customers to visit the Mado boutique.
IMPACT STRATEGY
Gourmet entertainment & tastings
Recruitment of hostess profiles for the event. Lunchtime entertainment in 18 Cojean stores, with tasting of different flavors and distribution of flyers. Presence of influencers to develop drive to store.
An operation full of flavors: 18 Cojean restaurants animated, Mado madeleines to taste, lunch breaks punctuated by discovery and indulgence... The result: conquered customers and ultra-positive feedback!
Resultsof the device
18
simultaneously animated stores
1500
contacts made
1200
tastings carried out
33
% of customers who tasted madeleines bought them
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