Sectors
FMCG
SOLUTION / BUSINESS
Customer Experience & Event
COUNTRY
France
Montebelo, a vitamin-packed street marketing experience
BRAND ISSUES
Accelerate visibility and distribution
Introduce the Montebelo Brasil brand and its juice and lemonade ranges to a wide audience. Increase sales of the brand to partner distributors.
OUR MISSION
Promoting Montebelo Brasil
Create a buzz around a street marketing event. Attract new consumers by offering passers-by bottles of the different juices to test the product, as well as distributing BRIs to draw consumers into the store.
IMPACT STRATEGY
360° street marketing activation
Rental and wrapping of 3 three-wheelers in the brand's colors. Simultaneous distribution to several sites in Paris. Recruitment of 20 hostesses, 1 head hostess and 3 stage managers. Continuous replenishment of the tricycles during the event.
A sunny brand, a committed team, a lively operation in the heart of Paris... The partnership between Montebelo and Impact created a real connection with the public. With smiles, curiosity and spontaneous exchanges, this street marketing activation left a positive and authentic mark. A human and striking success, in the image of Montebelo.
Resultsof the device
100
attendance rate
10000
BIS distributed in total
20000
bottles distributed
2
Paris locations (Opéra & Châtelet)
