Sectors
Hifi Audio
Retail
SOLUTION / BUSINESS
Customer Experience & Event
COUNTRY
France
Sonos, an experiential pop-up
BRAND ISSUES
Increase SONOS' visibility
Develop awareness of the SONOS brand and encourage in-store customers to buy.
OUR MISSION
A sound experience
Create an immersive sound experience. Attract customers with musical demonstrations.
IMPACT STRATEGY
Expertise at the service of experience
SONOS dedicated immersive space with light and sound effects at Fnac Montparnasse. Recruitment of an audio expert ambassador and training on the brand's products. Enable customers to project themselves into a personalized musical universe using SONOS products, and share the benefits of these products.
An immersive pop-up where sound comes to life: musical demonstrations, lighting effects, expert advice... A sensory experience that invites each visitor to plunge into the Sonos universe and imagine their own sound space.
Resultsof the device
8
days of animation
250
contacts met
30
demonstrations per day
30
realized sales
