Sectors

Sport

SOLUTION / BUSINESS

Customer Experience & Event

COUNTRY

France

Ferrero gets Paris Plage moving with Kinder Joy of Moving

BRAND ISSUES

Bringing the brand's social commitment to life

Promote the Kinder Joy of Moving program by embodying its values in the field: encouraging children to move, have fun and excel in a fun, accessible environment.

OUR MISSION

A turnkey event to enhance the experience

Ensure the complete logistical and operational implementation of Urban Tennis à Paris Plage: coordination of participants, installation of equipment, sports coaching and management of the event's highlights, with support right up to the arrival of influencers and a renowned sports ambassador.

IMPACT STRATEGY

A platform for brand values

Deployment of an immersive program combining sport, animation and education around the Kinder Joy of Moving program. Thanks to rigorous casting, dedicated training and qualified profiles, the proposed experience was able to combine performance in the field, children's safety and commitment to fun. An effective link between the field, visibility and positive social impact.

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A highly educational and emotional event that embodied the values of Kinder Joy of Moving in the heart of Paris, creating a memorable experience for children and strengthening the bond between the brand and families.

Results
of the device

163

days of animation

100

attendance rate

3000

children welcomed all summer

100

% child satisfaction rate