BRAND ISSUES

A memorable, interactive field experience

Create a strong link with gamer communities and promote the ROG range directly to the public.

OUR MISSION

An immersive tour of France

Support ASUS in boosting its visibility in the field with the ROG Truck, a 100% gaming mobile showroom. A premium events program in France to meet consumers in front of BOULANGER stores, and organize exclusive events featuring content creators and professional gamers.

IMPACT STRATEGY

From field to screen: a strategy in motion

Real-life product demonstrations, creation of social content (relayed by ambassadors in the field) In-store commercial events to create synergy between mobile immersive experience and retail activation. Relay of exclusive offers & gifts.