The start of the 2025 season marked the return of major retail and commercial events. Present at several key events such as Whisky Live Paris, Les Ateliers du Drive and Losangexpo, Impact Sales & Marketing France confirmed its central role as a player in operational marketing and field performance. These key events enabled us to strengthen our ties with our partners and keep a close eye on new market dynamics.

Whisky Live Paris: excellence and conviviality for spirits brands

The flagship event of the autumn season, Whisky Live Paris brought together nearly 25,000 visitors and over 300 brands to share a common passion: spirits.
Alongside our bartender and barwoman ambassadors, and our distributor and cellar partners, we supported our customers in the field, in an atmosphere of expertise and conviviality.

Our Sales Force teams were able to accurately convey the brands' message, promote classic cocktails and accompany our customers to each masterclass hosted by our brand ambassadors.
For over 20 years, Impact Sales & Marketing has supported the finest spirits brands by placing excellence in execution at the heart of their growth.
Our tailor-made solutions enable us to deploy high-performance on-trade strategies and effectively activate the on-trade, distributor and wine merchant networks.

Les Ateliers du Drive: performance and data for connected commerce

Olivier Dauvers' Ateliers du Drive confirmed the key role played by this channel in the strategy of consumer goods manufacturers.
With sales of nearly 6 billion euros and a 46% market share, E.Leclerc maintains its leadership position, while offering significant growth potential.

The trends observed are striking: hypermarkets are aging with their clientele, young people are building the e-commerce of tomorrow, and SMEs are still under-represented on the Drive.
Against this backdrop, data, telesales and precise control are becoming decisive levers for growth.

Losangexpo 2025: proximity as a lever for innovation and commitment

Present at the Losangexpo trade show, a major event for tobacconists and convenience stores, we showcased our expertise in the vaping market and our vision of human, agile, performance-oriented marketing.

In 2024, our devices generated:
✅ 9,294 sales events
✅ 139,395 product trials
✅ 45,813 completed sales
✅ 1.3 million contacts reached
✅ 909 animated points of sale

These results are based on three essential pillars:

• Quality of execution, guaranteed by a system overseen by our expert coaches;

• Continuous performance, thanks to rigorous monitoring and weekly corrective actions;

• And team loyalty, a lasting commitment that is the strength of our "One Team" approach.

Tomorrow's retail: between channel hybridization and execution excellence

The year 2025 has confirmed a profound transformation in consumption patterns and retail strategies. In the field, our teams are witnessing several major changes:

• Customer experience remains the key differentiating factor. Consumers are looking for advice, demonstration and proximity.

• The human touch is once again a decisive asset, even in digitalized purchasing processes.

• The hybridization of channels (on-trade, e-commerce, proximity) is redefining activation plans and visibility strategies.

• ROI measurement is now the norm. Every action must be monitored and optimized.

• The training and specialization of our field teams guarantee sustainable performance and consistent execution.

These trends herald a retail industry in 2026 that is more agile, more measured and ever more focused on added value in the field.

Towards 2026: consolidating expertise, accelerating performance

The year 2026 begins with a determination to go even further in supporting brands, by capitalizing on our key areas of expertise: sales force, telesales, shopper activation and data-driven management.
Our ambition is clear: to offer each brand comprehensive support, from strategic advice to operational execution, with the same high standards of measurement and quality.

This global approach, based on business expertise, ongoing training and operational innovation, positions Impact as a genuine growth partner for brands.
More than ever, we place the field, data and people at the heart of performance.

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