Impact Sales & Marketing & Fiers: a commitment to inclusion rewarded at the LSA Sales Forces awards

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The collaboration between Impact Sales & Marketing, a subsidiary of the Marvesting Group, and Fiersthe first disabled-solidarity brand in the retail sector, embodies a new way of combining sales performance and social impact. At the LSA Forces de Vente trade show, this bold alliance was honored at a conference on inclusion, and was awarded a trophy in the "Sales Organization" category.

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Committed to inclusion

Impact Sales & Marketing, a subsidiary of Groupe Marvesting, is supporting Fiers in a unique adventure: rolling out a handi-solidarity brand in hypermarkets and supermarkets (HM/SM) throughout France. Thanks to an agile outsourced sales force trained in CSR issues, the brand increased its in-store presence 9-fold in less than a year. Result:

✅ 1,800 points of sale in Carrefour, Leclerc, Intermarché, Auchan and U chains
✅ 450,000 handi-solidarity products sold
✅ 1.2 million euros donated to partner workshops
✅ Support for 500 disabled workers

Fiers, co-founded in 2023, works to change the way people look at disability through food products that are 100% made in France by people with disabilities. With a unique model where 100% of profits support professional integration, the brand carries a strong mission: to make every purchase a committed act.

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An inspiring conference at LSA Forces de Vente

LSA Forces de Vente is the must-attend event for sales professionals, dedicated to innovations, new performance drivers and the strategic challenges facing sales forces.

The event included a landmark conference featuring :

• Camille Decreux, co-founder of Fiers
• Anne Vaquier, General Manager France and CSR Governance at Marvesting
• Alexandre Gainant, Director of Operations at Impact Sales & Marketing

Together, they shared their vision and experience to structure a large-scale approach and successfully implement Fiers in the retail sector. This high point illustrated how inclusion and performance can go hand in hand in an ultra-competitive sector.

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An award-winning sales organization

The Impact x Fiers partnership was awarded a trophy in the "Sales Organization" category. This distinction underlines Impact and Marvesting's ability to mobilize a sales force, without any profit motive, and to create a real change on the shelves of major chains. This unprecedented scheme combines in-store set-up, theatrical displays, events and optimized listings to develop both the brand's reputation and its social impact.

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Towards more responsible consumption

This collaboration illustrates the shared conviction of Impact and Fiers: to build an economy where every purchase can make a difference. It demonstrates that a partnership between an expert sales force and a meaningful brand can redefine retail standards.

Together, we're proving that it's possible to combine business performance with human impact, and make inclusion visible right down to the store shelf.

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