OMNICHANNEL Marketing Agency,
YOUR DAILY PARTNER

Sourcing
Attracting top talent
for our customers

Take advantage of a vast
talent network

We have a diversified talent network with both sector and multi-channel expertise, enabling us to identify the best profiles efficiently.

Benefit from a flexible approach

Our agility enables us to recruit talent in a targeted way, whether to meet immediate needs or to anticipate long-term challenges.

Access the latest HR technologies

Thanks to ATS, our customized sourcing tool, the candidate process is smooth and efficient. You'll also benefit from an ICIMS Video solution, enabling you to interview your candidates off-line!

From discovery to integration

attract
  • New opportunities every week
  • More than20,000 qualified talents in our database
  • A regular presence at recruitment events
Evaluate and share
  • Personality assessment and motivation
  • Definition of the candidate's professional profile through an assessment (Assessfirst)
  • Personalized follow-up throughout the recruitment process
select
  • HR interview and business specialist
  • Validation of soft and hard skills
  • Video presentation and profile assesment to customers
  • Follow-up and integration of the employee into the team

Training
Key to success

Thanks to multi-modal training courses combining digital, face-to-face and on-the-job coaching, Impact supports its employees in developing their skills, adapted to all profiles and to the rapid changes in the market.

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A course tailored to individual needs:

  • Analysis of educational needs and objectives
  • Choice of training methods
  • Training design
  • Training deployment
  • Analysis and adjustments
DIGITAL TRAINING

Setting up e-learning (self-paced capsule) and distance learning courses.

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Examples of capsules: Sales techniques, Merchandising, Environment (GSS, GSA,...), Training related to corporate culture...

PHYSICAL TRAINING

Setting up group training sessions to strengthen the bond between learners and team cohesion.

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Training example: Formation Manager (FMCG)

FIELD COACHING

Set up coaching sessions to support individual employees in developing their skills, by responding to specific needs.

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Examples: consolidating skills and knowledge, supporting the launch of a new product or range...

AI to support Area Manager training

Impact Sales & Marketing is equipped with an AI conversational agent to support and complement the skills development of area managers by providing an interactive training tool. In this way, we offer continuous, personalized support to field teams, responding to their issues in real time!

Business Intelligence & AI

Comprehensive monitoring tools to make all the difference

We have a dedicated Business Intelligence department and develop customized tools, accessible both online and offline. These solutions provide real-time analyses to optimize your performance, giving you a real competitive edge and facilitating fast, effective decision-making.

In addition, we integrateArtificial Intelligence to drive the sales force with even greater precision and results orientation: recommendations for targeted actions, detection of sales opportunities and anticipation of customer needs. All to maximize efficiency in the field and accelerate your growth.

Territory management & optimize journey

Optimal sectorization based on defined indicators (sales, no. of stores, frequency, etc.) / Balanced sales front / Load planning taken into account (time on the road vs. time in stores) / Sector balancing thanks to AI / Adjustment, comparison / Optimization and recommendation of tour plans.

DATA integration

DATA to optimize our decisions in the field: DATA platform integrated with our Marving CRM / Algorithms, modelling of store KPI'S calculations, loss of earnings / Recommendations for actions to be taken in store

DATA VISUALIZATION

A "PowerBI" DataViz tool for monitoring team performance: Performance Dashbaord, KPi's analysis, activity monitoring & steering, forecasts, planning and goal adjustment

Marving AI: the assistant of choice

Our AI, a veritable assistant integrated into our CRM, optimizes the performance of our teams in the field:

  • Field data collection, up to and including image recognition: capture and analysis of data integrated into our CRM-SFA (DN, PDL, out-of-stocks, promotions, etc.).
  • Proposal and recommendation of a real-timeROI'ste in-storeaction plan
  • Simplify in-store planning and action by using advanced algorithms to calculate store card scores
  • A genuine negotiation and decision-making tool

Mobility

A crucial dimension

Mobility is a key lever for optimizing the management of field missions and ensuring the well-being of our employees. That's why we deploy innovative solutions designed to make travel more efficient, sustainable and tailored to individual needs.

Towards an Electric Car Policy :

Launch of a fleet policy focused on electrification, with the objectives of reducing our carbon footprint, facilitating business travel and meeting regulatory requirements.

AI for optimized fleet management :

Development of an AI chatbot dedicated to automotive fleet management, designed to quickly answer drivers' questions, direct them and manage emergencies, while freeing up valuable team time.