ISM Belgium: On-site Performance and Environmental Commitment

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In Belgium, Impact Sales & Marketing Belgium brings hands-on expertise that is closely aligned with the realities of the local market.
Field marketing there is based on direct action: sales activations, merchandising, point-of-sale audits, and more…

Every day, our teams travel across Belgium to boost brand visibility and strengthen their presence in stores.

This close connection to the local community is a strength. It also entails an environmental responsibility that we have chosen to embrace fully.

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A fleet undergoing transformation to reduce its environmental impact

Today, our fleet reflects the diversity of our operations:

• 59 gasoline-powered vehicles
• 65 diesel
• 29 plug-in hybrids (PHEVs)
• 4 gasoline hybrids
• 13 fully electric vehicles

🎯 Our commitment is clear:
By the end of 2026, more than two-thirds of our fleet will be electric.

This transition is already underway, with the gradual replacement of approximately 60 internal combustion and plug-in hybrid vehicles (including Skoda Octavia gasoline models and Volkswagen Golf PHEVs) with all-electric models by January 2027.

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Concrete goals in support of a sustainable model

This transformation addresses several strategic challenges:

• Taking concrete steps to reduce our carbon footprint
• Building a more sustainable model
• Anticipating regulatory changes in Belgium

For a field marketing agency, this shift is crucial: it allows the agency to maintain a high level of performance in the field while significantly reducing emissions from transportation.

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An integrated environmental approach at the heart of the business

Beyond the technology, this transition reflects a strong conviction:
growth must be accompanied by careful consideration of its impact.

Reducing our carbon footprint, optimizing travel, investing in a greener fleet…
These are all choices that shape a responsible and sustainable path forward.

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A committed partner for responsible brands

Partnering with Impact Sales & Marketing Belgium does more than just boost your visibility at the point of sale.

It’s also:

• Choose a partner that incorporates environmental considerations into its strategy
• Highlight your commitments to increasingly discerning consumers
• Combine your sales performance with a commitment to sustainability

👉 By entrusting us with your in-the-field activations, you’ll position your brand for long-term success.

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Giving Meaning to Performance

We move forward with a simple conviction: performance and responsibility must go hand in hand.

The electrification of more than two-thirds of our fleet by 2026 marks a key milestone.
But beyond the numbers, it embodies a vision:

👉 Giving our actions more meaning, every day.

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The Future of Field Marketing

Field marketing is evolving.

It will be:

• Mobile
• Agile
• High-performance

And above all… more sustainable. 🌱

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