Shared sales force: the winning strategy for optimizing your presence in the field

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In an increasingly competitive market, brands must redouble their efforts to ensure visibility at point-of-sale, while keeping operating costs under control. A shared sales force is a strategic solution for optimizing resources, maximizing sales impact and reducing costs.

What if the most effective solution for your challenges... was to play collectively?

What is a shared sales force?

A pooled sales force brings together the sales teams of several non-competing brands, sharing the costs of logistics, recruitment, training and day-to-day field management. This innovative approach enables each brand to benefit from a stronger presence in the field, while rationalizing its investments.

A solution that rethinks the sales organization in a synergistic way: fewer silos, more collaboration.  

In concrete terms, a shared sales force means :

• A multi-brand team

• Optimized point-of-sale coverage

• Control adjusted in real time

• A shared vision of performance

At Impact, we're convinced that pooling sales forces is a powerful lever for growth, agility and profitability. Our customers experience it, our partners prove it.

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The concrete benefits of pooling

The pooled sales force meets the major challenges facing sales departments:

• Reduce fixed costs by relying on an agile, adaptable model: by pooling sales teams, brands make significant savings on fixed and variable costs linked to field activity.

• Optimize territorial coverage and gain visibility: pooled teams cover a wider geographical area with greater efficiency, enabling brands to be present where they would not necessarily have had the means to intervene alone.

• Support your in-house teams at peak times or in priority territories: with highly-qualified sales teams constantly trained in best sales practices, you can be sure of enhanced performance.

• Increase conversion rates with a more targeted approach

And above all: the shared sales force is part of a sustainable approach, more respectful of human and environmental resources.

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Why choose Impact Sales & Marketing for your pooling project?

Our agency, a specialist in sales outsourcing, provides effective support to brands in setting up a shared sales force. Our expertise and in-depth knowledge of the field ensure the performance and profitability of your sales strategy.

Whether you're already an Impact Sales & Marketing customer or looking for a strong partner to accelerate your growth, our shared sales force model is designed for you.

Join our FMCG pooling initiative, HM/SM circuit, all departments.
A concrete opportunity to :

• Strengthen your presence and performance in the field

• Gain flexibility at peak business times

• Reduce your business costs without compromising on quality

So, are you ready to become our future sharing partner?

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