Why outsource your sales force?

The sales force, a strategic lever for business development

The sales force refers to all the human and organizational resources deployed to boost a company's sales performance. It covers a broad spectrum of field missions:

• Prospecting and winning new customers,
• Activation and retention of existing networks,
• Optimize point-of-sale presence and visibility, ensuring proper execution of fundamentals (DN, PDL, visibility, merchandising, resale).

Beyond mere execution, the sales force is the direct extension of the brand's sales and marketing strategy to distributors and consumers.

Outsourcing your sales force: a performance choice

Entrusting your sales force to a specialized partner means immediate access to :

• Qualified and managed operational teams, trained in sales techniques, product sales pitches and retail execution standards,
• Budgetary and organizational flexibility, with the possibility of adjusting the system (size, zones, types of missions) in real time according to seasonality or business priorities,
• The company can focus its internal resources on product innovation and marketing strategy, while relying on an expert partner for sales activation,
• Optimized geographical coverage, thanks to a national network capable of operating in all channels (supermarkets, CHR, specialists, e-retail).

Sales force pooling: maximizing efficiency in the field

The pooled sales force allows several complementary (non-competing) brands to share the same sales team.
This model, increasingly adopted by manufacturers, offers several benefits:

• Optimize costs by rationalizing routes and pooling travel,
• Increased coverage of sales outlets in a given area, with more frequent visits,
• Flexibility of deployment, enabling a rapid response to promotional peaks or specific retailer needs.

In short, outsourcing and pooling your sales force is no longer just an alternative: it's a strategic lever for accelerating growth, boosting responsiveness and guaranteeing flawless execution at the point of sale.

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Impact Sales & Marketing: the sales outsourcing specialist

Recognized expertise in outsourced sales force management

For over 20 years, Impact Sales & Marketing has been helping brands activate their sales strategy in the field. Our well-trained, operational teams act as true relays for your internal forces, ensuring visibility, conquest and loyalty across all distribution channels.

Our added value lies not only in providing sales staff, but also in our ability to design and deploy tailor-made, data-driven, performance-oriented solutions.

A results-oriented approach in the field

• Profiles selected and trained to embody your products and values.
• A flexible, agile organization, capable of rapidly scaling up to meet your challenges.
• Rigorous management, with real-time monitoring and reporting tools to measure impact and make ongoing adjustments.

Why choose Impact?

• Our multi-sector expertise covers both mass retailing and specialized networks.
• An ability to adapt to the size and objectives of each customer.
• Solid national coverage, guaranteeing a presence in the field where your business challenges are greatest.

Outsourcing your sales force to Impact Sales & Marketing means choosing a partner capable of rapidly mobilizing the right talent, in the right place, to maximize your results.

👉 Find out more about our expertise in expertise.

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